Lose the weight and learn how to keep it off. This time, you'll have a coach in your corner.
A 6-month program for busy moms over 40, with live 1:1 calls twice a month (12 calls), personal meal feedback Monday to Friday, and a community that gets it.
Join the Program →Coached 1,000+ women · Integrative Nutrition Health Coach · Lost 25 lbs and kept it off
Discover how it works ↓
6-month coaching program
This isn't a course you buy and forget. You'll have me in your corner.
You've done it on your own before. The app, the meal plan, the Monday restart. The problem was never that you didn't know what to do. It's that nobody noticed when life got busy, and nobody helped you get back on track before "I've blown it" turned into "I'll start again Monday."
That's why Never Lose It Again™ is built around personal support:
- 01Live 1:1 calls with me, twice a month (12 calls). Just you and me, looking at what's working and your next step.
- 021:1 meal reviews, Monday to Friday. Send me your meals and get personal feedback every weekday, so you're never wondering "Am I doing this right?"
- 03Monday–Friday support. When the week goes sideways, you message me. You don't wait until Monday.
You bring the willingness to show up, even imperfectly. I'll bring the plan, the feedback and the support to keep you going.
Join the Program →You already know what to do.
You've cut the carbs, counted the calories and promised yourself you'd be "good" this week.
Maybe you even lost the weight.
Then real life happened.
The busy week. The takeout. The kids' leftovers. The birthday. The holiday.
"I'll start again Monday."
That's not because you're lazy or lacking willpower. You've simply never been taught how to make healthy habits work when life isn't perfect.
Imagine instead…
- 01Eat without second-guessing yourself or living by a list of food rules.→
- 02Lose weight without disappearing from your own life: family meals, weekends, holidays and dinners out, without feeling like you've "blown it."→
- 03Trust yourself around food again.→
That's what changes here.
Meet The Never Lose It Again Method™
A simple three-step approach designed to help you lose the weight, build sustainable habits and make them part of your life.
SIMPLIFY
Learn the simple foundations that actually matter, so healthy choices become easier to make.
SUSTAIN
Learn how to handle busy weeks, family meals, weekends, holidays, cravings and the days when everything goes sideways.
Because your plan needs to work on your worst Tuesday, not just your perfect Monday.
SUCCEED
Build the confidence and habits to keep going without constantly needing another diet, challenge or fresh start.
The goal isn't to be "on track" forever. It's knowing how to get back on track without starting over.
You need to learn how to never lose it again.
Real women. Real life. Real results.
Individual results vary.
"Always thought I would do this on my own but like I mentioned 14-15 lbs seemed to be the most I could lose... but with your help here I am 3.5 months and down 21 lbs."
"Since last year at this time I've lost a total of 19 lbs... 10 lbs since I've started this... I'm proud of myself."
"Since starting I'm down 15lbs, 2 inches off my waist, 1.5 inches off my hips and can fit comfortably in my small shirts again!"
"I have lost 30 pounds. I went from a size 16 to a size 12. Thank you for being such an inspiration."
"I reached my goal and am maintaining my weight... I will continue to use all of them moving forward for the rest of my life."
"I'm definitely thriving! I feel freedom around food for the first time in decades!"
"I feel that I am entering the holidays for the first time in a long time not worried about being overweight."
Individual results vary.
Hi, I'm Elri
A mom, an Integrative Nutrition Health Coach, and a woman who knows what it feels like to start over.
I've lost 25 lbs and kept it off by building habits that work in real life, not just when everything goes to plan. After coaching over 1,000 women, I've seen how many get caught in the same cycle: lose the weight, gain it back, blame themselves.
I created Never Lose It Again™ so you don't have to choose between looking after everyone else and looking after yourself. You deserve to feel confident in your body, enjoy food without guilt, and know how to take care of yourself even when life gets messy. And you don't have to figure it all out on your own anymore.
Everything you need to lose the weight and learn how to keep it off.
Never Lose It Again™ is a 6-month program inside my Fit and Fab community. Accountability, education, workouts, meal plans and support, all in one place.
Live 1:1 Calls with Elri, Twice a Month
12 calls over 6 months to talk through your progress, challenges and next steps.
1:1 Meal Reviews, Monday to Friday
Send me your meals and get personal feedback every weekday for 6 months.
Weekly Group Coffee Catch Ups
A live Zoom call each week to ask questions and get coached. Call times suit different time zones, and every call is recorded so you can catch the replay.
Private Skool Community
A safe, private space to share wins, ask questions and stay motivated.
Monday–Friday Support
Message me during the week. You're never on your own between calls.
Step-by-Step Weekly Habit Curriculum
Mindset, nutrition, movement, habits and how to keep the weight off.
Meal Planning Resources
Family meal plans, grocery lists, food lists and easy recipes.
Monthly Recipes
New family-friendly meals, kids' lunchbox ideas and snacks.
Workouts That Fit Your Real Life
Simple workouts for busy women over 40. At home or anywhere, no gym required.
Plus these bonuses
Included with your 6-month membership.
- 01Habit trackers and tools
- 02Progress checklists
- 03Mindset and motivation resources
What it's worth
- Live 1:1 calls with Elri, twice a month (12 calls)$1,200
- 1:1 meal reviews, Monday to Friday, for 6 months$1,997
- Weekly live Group Coffee Catch Ups (26)$997
- Private Skool community + Monday–Friday supportIncluded
- Step-by-step habit curriculum$997
- Family meal plans + monthly recipes$697
- Workouts that fit your real life$697
- 3 bonuses (habit trackers, progress checklists, mindset resources)Included
Values reflect what this level of personal support is typically worth; not a price you pay separately. Individual results vary.
This is for you if…
This is for you if:
- 01You're a busy woman over 40 who's done starting over every Monday→
- 02You're done counting points, calories or macros→
- 03You want food the whole family eats, not a sad separate "diet plate"→
- 04You're open to coaching and honest feedback→
- 05You'll show up and take part, even imperfectly→
It's not for you if:
- 01You want a 30-day quick fix→
- 02You're after shakes, pills or another extreme plan→
- 03You want someone else to do it for you→
Join Never Lose It Again™
6 months of coaching, community and support. Choose the option that suits you:
Frequently asked questions
01I have a family, will this work for me or do I have to eat dinners alone?
It will absolutely work for you. In fact, that's the whole point.
You're not going to be expected to cook one meal for yourself and another for the family.
The recipes and meal-planning resources are designed around real family life, with new recipe inspiration each month so you have plenty of options to keep meals interesting.
Because I don't believe getting healthier should mean making your life harder.
You should be able to sit down and eat dinner with your family too.
02How is payment structured?
You can choose the option that works best for you:
Pay in full: US$997
Payment plan: 6 × US$200 a month
Payment plan total: US$1,200
Either way, you're getting the full six-month program and support.
And remember, you're not just investing in six months of weight loss.
You're investing in learning how to never have to keep losing the same weight again.
03When do I start?
Right away! As soon as you join, you'll get your welcome email with your link to our private Skool community, so you can jump in the same day. No waiting for a start date, and definitely no waiting until Monday.
04How much time will this take each week?
Less than you might think. Plan for about an hour a week on live calls, about 10 minutes a day for the course, and about 3 minutes to log your meals.
Group calls are offered at times to suit different time zones, and they're all recorded, so if you can't make one live, you can catch the replay. It's designed to fit around busy family life, not take it over.
05How long do I have access?
Your personal support, including the community, live group calls, Monday to Friday meal reviews and your 1:1 calls, runs for the full 6 months of your program and ends after that.
All the downloadable resources, like your meal plans, recipes, workouts and trackers, are yours to keep for life, so you can keep using them long after the program ends.
06Do you offer refunds?
Because this is a digital program and you get instant access to everything inside, I don't offer refunds. If you choose the payment plan, you're committing to all 6 monthly payments.
I've poured my heart into creating a program that truly supports you, and I'm asking you to commit to your 6 months, just like I'm committing to you. If you ever feel stuck, message me. That's exactly what I'm here for.
07Are results guaranteed?
I wish I could promise you a number, but no, results aren't guaranteed. Everyone's body is different, and your results will depend on your own effort, health and life.
What I can tell you is that I'm here to support you every step of the way, with the plan, the feedback and the accountability to help you keep going.
08What happens after I join?
You'll get a receipt straight away, plus a welcome email with your link to our private Skool community. Once you're inside Skool, you'll book your 1:1 calls with me, and we get started. Easy!
You don't need another Monday.
You know what to do. What you've been missing is support, accountability and a plan you can actually live with.
Join Never Lose It Again™ and let's do this together.